Waylay is the leading automation platform for the Internet of Things. With Waylay, enterprises put their IoT data to immediate operational use by automating business workflows that bridge the gap between IoT solutions, enterprise IT systems and cloud services. The Waylay technology is vertical agnostic and is used by companies in different industries, such as IT, consumer goods, manufacturing, industrial engineering, retail, utilities and others. The use cases Waylay supports revolve around optimizing product field support, improving customer service and boosting product innovation.