This roundtable is designed for attendees who are in the transition from being a classic manufacturing organization to becoming a system solution company, offering digital or smart service products and want to bridge the gap as a B2B company.
One of the biggest challenges in digital product development is the identification of the customers’ actual need and the translation of this need into a fitting product. From the perspective of a medium sized manufacturer of measurement and control systems for liquids and gases, Dr. Anne März will dive into the following questions with you:
- What use cases for digital products has your company considered, and which were eventually adopted and integrated in the product portfolio?
- What are the greatest challenges in today`s product development?
- How do you still focus on the core competences of your company with the new challenges?
- How to develop a common language and understanding with the customer to get from their actual state to a connected environment?
- How to communicate with different generations on the customers’ side?
- How can internal structures support or inhibit the own transition to system solution provider?
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